ARTx is not your typical art festival. Imagine pairing a poet with an astronomer, a performance troupe with a forest service expert, or a native dance group with an emerging playwright—what you get is exposure to the unexpected and original. New ideas and art forms that leave you feeling changed and more creative than ever. Each year ARTx takes over the city of Flagstaff, Arizona and invites the creative contributions of many to create a current, experiential, interactive, and ever evolving festival.

ARTx embodies the idea that art is not exclusive to artists. True creativity comes from novelty and the convergence of new ideas. The logo and identity system communicate the convergence of opposites: hard and soft, curved and straight, monochrome and color. The color system is full-spectrum and vibrant to communicate diversity, open-mindedness, and creativity, but true to its location, focused into four palettes of naturally occurring color keys seen and experienced in Flagstaff nature: Sunset, Sunrise, Daylight and Twilight.

ARTx Experience will play a critical role in the years to come, helping Creative Flagstaff fulfill its mission to foster creative opportunity and affirm the commitment to interdisciplinary creativity—creating transformative moments of surprise, delight, and exposure to new ideas, through the avenue of the arts. Visit artxideas.org to learn more.