The project is a 34-story residential high rise building that will bring more than 500 units of housing to San Francisco’s South of Market neighborhood. Its columnar form is inspired by the California Redwood tree, creating a timeless icon rooted in its urban surroundings. At every scale, the building is being designed to reflect and amplify its place.
As Architect of Record, Multistudio is collaborating with Design Architect Henning Larsen Associates, employing our San Francisco high rise residential experience to translate the overall conceptual vision into the details of desirable unit types, inspiring layouts that capitalize on unparalleled views, and a distinctive façade design that is articulated for the human scale.
The building marks a threshold between two urban neighborhoods: the lower buildings of SOMA to the South and West, and the taller towers of the East Cut neighborhood to the North and East. The rhythm of storefronts on 3rd Street is continued by a lobby and retail space that are sculpted to create two new exterior plazas, encouraging pedestrian movement under the ground floor colonnade and along the street.
The articulated façade builds on San Francisco’s rich architectural history of capturing light and depth with masonry. It incorporates a mix of Juliet and habitable balconies as unique private outdoor spaces. The façade’s design reduces glazing percentage overall. The increased depth and scalloping reduces solar heat gain and has the added benefit of mitigating wind speeds to improve comfort at street level.
Design Architect (& renderings by): Henning Larsen Associates