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From the project's inception, Multistudio conducted market research to define key audiences, ensuring the brand identity resonated with the fast-growing Campbell Ave neighborhood in Phoenix. The result was a strategic and immersive experience—from naming and visual identity to signage, marketing, and web design—that captured both the energy and history of the area.
In parallel with architectural design, Multistudio crafted a refined interior experience, acknowledging the site's limited mountain views by curating three neutral material palettes, each with unexpected moments of design intrigue. The interior finishes reflect market demand while reinforcing the project's identity, appealing to modern buyers seeking a connection between home and community.
The sales office experience set the stage, integrating brand touchpoints throughout the building to create a seamless, cohesive environment. Through this multidisciplinary approach, Contour Condominiums is more than a residential development—it’s a curated lifestyle.
