Wicked Eats by Cat Cora

Following the success of chef Cat Cora’s OLILO concept, Aramark once again partnered with Multistudio’s Brand Experience team to craft a total brand experience for Wicked Eats—a vibrant in-line dining concept celebrating Mediterranean, Greek, Moroccan, and Middle Eastern flavors.

From the start, the goal was to create a dynamic, immersive identity that reflected the bold, globally inspired menu.

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Multistudio delivered a fully integrated collateral package, including logo variations, supporting graphics, creative copy, social media strategy, menus, uniforms, signage, and promotional materials. The design draws from graffiti, food truck culture, and urban street art, resulting in a brand that feels as energetic and layered as the flavors it represents.

By extending this visual language into the restaurant’s interior, Multistudio brought Wicked Eats to life—delivering an engaging dining experience that embodies Cat Cora’s signature style.