The Heard Building

In the heart of Downtown Phoenix, the Heard Building stands as a testament to the city’s evolution.

Originally built in 1919 and once home to The Arizona Republic and The Phoenix Gazette, this historic structure has entered a new chapter—one that balances its storied past with the momentum of a modernizing downtown.

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Multistudio’s Brand Experience team was tasked with crafting a brand strategy and marketing platform that would position the Heard Building as a distinctive workplace, offering more than just square footage.

Through a comprehensive visual identity—including logo design, print collateral, environmental graphics, and a digital presence—we developed a brand that captures the character of the building while appealing to businesses seeking a creative, well-connected urban location. The website and leasing materials reflect the Heard Building’s unique blend of heritage and innovation, ensuring it stands out in a competitive market.

This project goes beyond branding—it’s about place-making. By highlighting the building’s architectural details, its role in Phoenix’s history, and its prime downtown location, we created a narrative that resonates with forward-thinking tenants. The Heard Building is not just a space to work—it’s a place to be part of the city’s next wave of growth.